Measuring The Total Economic Impact Of Google Apps
A Cross-Industry Survey And Analysis
In May 2010, Google commissioned Forrester Consulting to examine the total economic impact and expected return on investment (ROI) enterprises may realize by adopting Google Apps after having managed a traditional on-premise messaging and collaboration environment. Google Apps is a cloud-based messaging and collaboration platform that includes mail, calendaring, IM, as well as Web-based collaborative documents, spreadsheets, presentations, and sites. The purpose of this study is to provide readers with a framework and analysis to evaluate the potential financial impact of switching from legacy email and productivity solutions to Google Apps.
To accomplish this analysis, Forrester conducted a combination of in-depth executive interviews as well as two broader surveys targeted at both IT and end user groups. This approach allowed Forrester to realize the broad impact Google Apps is having on IT and end user organizations and to supplement this data with an understanding of the underlying factors driving firms to move to a cloud-based messaging and collaboration platform.